Music Video

Today we learned about the basic creation and the evolution of music videos. Music videos were first introduced in the 1920's with heavy influence with the booming industry of film and cinema. Due to the lack of advanced technologies the music videos were very basic and 'short movie' like, this was up until 1965 when Bob Dylan released the music video to Subterranean Homesick Blues which was named the first modern music video. By the 1970's the record industry and TV shows had worked together to promote artists - with programmes such a Top of The Pops and music channels like MTV and VH1. In 1975 with the release of Bohemian  Rhapsody, the music video was identified as the first video to use visual effects therefore marking the modern take on music videos. 

When shooting a music video the camera movement often can accompany the movement of performers. The main singer will often always have a close up shot to emphasise their power and to make them appear to be more desirable that they once were. Music videos essentially show the commodity of the music and the artist, and generally are designed to be watched multiple times with the use of many fast cuts. the use of the green screen and the advancement of digital technologies has made producing music videos very easy and by the mid 1980's releasing music videos became very popular even through people who did not intend to become famous through their music. 

Goodwin's music video analysis.
Goodwin had a theory that there are 6 steps that almost every music video will follow. These are the basic codes and conventions to making a 'successful' music video. 

1- Music videos demonstrate genre characteristics for example in the genre of rock there is likely to be a stage performance and in pop there is likely to be a synchronised dance routine.
2- There is a relationship with lyrics and videos. 
3- There is a relationship between music and visuals.
4- Demands of the record label will include the need for lots of close up shots of the artist and the artist may develop motifs that will reoccur across their work.
5- There is frequently reference to notion of looking for example screens within screens or looking through a telescope, and particularly voyeuristic treatment of the female body.
6- There is often intertextual reference- to films, programmes and other music videos. 

What is Culture Industry?

Culture industry is the identity of a certain group or individual that has the influence over another individual or group. Cultural identity is often shown through what the particular subject values. It is often shown through the music they listen to or the clothes that they wear. The term culture industry was created by Adorno and Horkheimer who believed culture identity in the music industry was seen as ‘manufacturing vast quantities of consumer goods.’ The artist is seen as a commodity and is judged on how marketable they are, once they have been modified to ensure they are profitable consumerist materials are produced to make money (hegemonic capitalist practises) and this essentially is the extent of particular aspects within the modern music industry